Green Living
Lynn University Sustainability Committee
This campaign seeks to grow the number of recyclable items by 60% at the Assaf Academic Center. This campaign aims to cultivate a sustainable culture by implementing targeted initiatives, educational programs, and community engagement.
The Shops at Boca Center
During my time at Lynn University, we worked as Junior Account Executives for Pulse Agency and developed a Public Relations campaign for The Shops at Boca Center. The main objective of this initiative was to attract a younger demographic while concurrently positioning Boca Center as a vibrant and contemporary social destination.
The campaign was carefully crafted to achieve multiple strategic goals, including strengthening brand recognition, promoting a perception of trendiness, and increasing dwell time within the shops.
My team and I secured first place in the PR campaign competition, which was presented to the The Shops at Boca Center Marketing Team.
Four Seasons Palm Beach
A collaboration with Dom Pérignon #ToastToLuxury
For this PR Campaign, the idea is to welcome customers to an exceptional world where the Four Seasons Palm Beach and Dom Pérignon champagne unite to create unforgettable moments. This world is where luxury meets sophistication.
Specifically, participants purchased fake IDs to go out to nightclubs and buy alcohol while underage. Participants justified the reason for their use of a fake ID through the use of two arguments: 1) “All” their friends or people their age were buying fake IDs, 2) It is something that has happened for a long time, and they are used to it, they see having a fake ID morally acceptable. The limitations of the study are discussed and concluded by proposing two strategies for prevention researchers that would directly target these two arguments.
In-depth interviews were conducted in 2022 with 20 participants from the ages 18 to 24; participants interviewed were either native to the United States or Hispanic/Latino. The primary goal was to identify what motivates participants to buy and use fake IDs even though they know they face legal risks. It was discovered that the participants purchased and used fake IDs mainly because they did not want to feel left out, they felt the need to fit in, and they also fell under peer pressure from their friends even though they were aware of the legal risks and consequences they could face if they obtained or purchased a fake ID.
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